The Cleveland Cavaliers didn’t take long to come up with plans to replace LeBron James‘ iconic Nike banner with a massive new installment that will celebrate one of the city’s most recognized landmarks.
The Cavs announced Friday that they will unveil a new banner next month depicting the face of the sandstone Guardian of Transportation statue that flanks Cleveland’s Hope Memorial Bridge downtown. The banner will be 110 feet tall and 210 feet wide.
The design was approved by the city on Friday morning. The banner will be installed on the same façade of the Sherwin-Williams global headquarters where James’ image — featuring his arms outstretched, a cloud of chalk above his head and “Cleveland” stitched on the back of his Cavs uniform — used to reside.
The team will create the image of the Guardian by using a mosaic of thousands of photos of fans showing off their civic pride. Photo submissions are being accepted at the team’s website until Sept. 21.
To the right of the Guardian, the banner will feature a black panel with “ALL FOR THE LAND” displayed in white font; the Cavaliers’ “C” logo; and Destination Cleveland’s script wordmark of “Cleveland,” which is used to promote tourism to the Northeast Ohio locale.
“Our goal was to create a meaningful offering of public art to celebrate The Land and all those who support and love this city and region,” Cavaliers CEO Len Komoroski said in a statement. “Our hope is that it stirs the emotion and sense of pride, community and celebration of our city in a personal way for those invested in The Land.
“In addition to the banner being the perfect selfie backdrop for Cavs fans, Clevelanders and visitors who come downtown to enjoy all that The Land has to offer, the design provides the opportunity to engage everyone no matter where they live and no matter what their connection to our city and community is — our pride spreads far and wide.”