CLEVELAND, Ohio — NBA fans, have you ever wanted to focus on watching LeBron James, Kyrie Irving or James Harden do their thing without their pesky teammates always stealing the spotlight?
Well, you’ll soon get to experience the game through the eyes of some the best players in the league. The NBA and Twitter announced a partnership that will allow users on the social media platform to watch a live “iso-cam” stream focusing on a single player during select games on TNT.
Here’s how it works: during the first half of the game, fans will vote for which player they want to see featured. The iso-cam stream will then be posted on Twitter for the second half along with exclusive commentary not available on the television broadcast.
“The NBA Twitter community is among the most vibrant in sports and entertainment,” said NBA Commissioner Adam Silver in a release. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”
Added Turner President David Levy, “This complementary live stream on Twitter – from the distinct vantage point of the fan-voted, most coveted player on a given night – will provide an additive experience for fans to go along with the fully-produced coverage on TNT.”
The iso-cam stream will be available starting with the NBA All-Star Game on February 17. The remainder of the schedule will be announced at a later date. The Cavaliers, in case you were wondering, are not scheduled to appear on TNT for the rest of the season.